You’ve spent countless hours working on your sales copy.

Now you’re ready to wrap things up, and see your hard work pay off.

With these simple tips, you can increase conversions regardless of what your call to action is.

Not to mention, they can save you time, money, and frustration in the long run…

Start with a call to action phrase.

Your button needs copy that grabs and engages your customers attention.

So, start by testing out some of the best call to action phrases. And add some cool features or animations to grab attention.

Make your call to action button creative. This grabs immediate attention. Try to also add some animations to it.

After choosing one, test it for about… 2 weeks and see how well it converts.

After testing multiple phrases, make comparisons, and go with what’s converting the most.

This overlooked aspect can make all the difference. So, give it a shot!

Never let them off the hook…

In other words, create urgency in your call to action.

Why? Because customers procrastinate. And procrastination is the #1 enemy for converting sales.

You can do this with a limited-time offer. Whether it involves a large discount… bonuses… giveaways…etc.

Offer a gift in your call to action. Everyone loves surprises (epecially since it's free.)

My personal favorite is by explaining what they could miss out on IF they don’t purchase.

This approach creates fear (in a positive way), and can get them to act immediately.

Whichever method you decide to go with… place it above your call to action button.

Relieve your customers with options

Lets say a customer reads your entire sales copy, and is ready to purchase…

But there’s one problem: they can’t afford to make the payment… or they don’t have the right payment option (which is very common.)

In my experience, this why many call-to-actions don’t convert.

So whata-ya do?…If a customer can’t afford your product or service, offer a payment plan. Whether its weekly, monthly or yearly…

Give payment options in your call to action.

You may also want to explore other popular payment options. Which can include:

  • PayPal,
  • direct-mail,
  • google wallet
  • Apple pay
  • etc…

So, avoid offering only credit and debit card payment options…


Your call to action determines the success of your conversions.

Whether it’s selling a product or service, having customers subscribe to your newsletter, etc.

Although these tips are great to start with, it still requires other copywriting strategies. So… why not take a shortcut with a results-based copywriter?

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