Call To Action: Simple Ways to Make it Convert Often

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You’ve spent countless hours working on your
sales copy.

Now you’re ready to wrap things up, and see all your hard work pay off.

With these simple tips, you can increase conversions regardless of what your call to action is.

Not to mention, they can save you time, money, and frustration in the long run…

Start with a call to action phrase.

Your button needs copy that grabs and engages your customer’s attention.

So, start by testing out some of the best call to action phrasesAnd add some cool features or animations to grab attention.

Make your call to action button creative. This grabs immediate attention. Try to also add some animations to it.

After choosing one, test it for about… 2 weeks and see how well it converts.

After testing multiple phrases, make comparisons, and see which phrase converted the most clicks.

By continuously testing and experimenting with multiple call to action phrases, you can maintain a high conversion rate long-term.

Never let them off the hook…

In other words, create urgency in your call to action.

Why? Because customers procrastinate. And procrastination KILLS conversions.

A powerful way to create urgency is with a limited-time offer. This typically involves a large discount, bonuses, giveaways, and other values that are only available for a certain ammount of time. 

Whether it’s for a day, a week, or even a month.

Offer a gift in your call to action. Everyone loves surprises (epecially since it's free.)

My personal favorite is by explaining what they could miss out on IF they don’t purchase. I would usually go into the challenges, obstacles, and fears that they would continue to face if they don’t take action.

This approach creates fear (in a positive way) and can naturally move them to act immediately.

Whichever method you decide to go with… place it towards the end of your body copy section.

Relieve your customers with options

Let’s say a customer reads your entire sales copy and is ready to purchase…

But there’s one problem: they can’t afford to make the payment… or they don’t have the right payment option available (which is very common.)

In my experience, this why many call-to-actions don’t convert.

So what should you do? If a customer can’t afford your product or service, offer a payment plan. Whether its weekly, monthly or yearly…

Give payment options in your call to action.

You may also want to explore other popular payment options. Which can include:

  • PayPal,
  • direct-mail,
  • google wallet
  • Apple pay
  • etc…

So, avoid offering only credit and debit card payment options…


Your call to action determines the success of your conversions.

Whether it’s selling a product or service, having customers subscribe to your newsletter, etc.

Although these tips are great to start with, it still requires other copywriting strategies. So… why not take a shortcut with a results-based copywriter?


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