Email Marketing

Why Email Marketing?

Looking for a profitable, sustainable way to grow your business? Try Email Marketing!

Email marketing will help you crush your goals, and achieve long-term success within your company.

Whether that involves selling more products or services, promoting your content, driving traffic to a website, etc.

Ultimately, it can help you cut-down on heavy marketing expenses such as social media ads, google ads, PPC, etc.

Benefits of Email Marketing

Believe it or not, email marketing is the most profitable marketing venture out there. Simply because it has very low costs, and high potential returns.

All you need is an email automation tool that sends out your emails at a scheduled time.

Email marketing is also a great way to build long-term relationships with your customers. The more relationships you can build with your customers, the more profitable your sales, and overall business will be!

The challenges of Email Marketing

As easy as it may sound, email marketing can be a challenge for copywriters who lack the necessary experience.

First, you must make sure you’re emails are getting delivered to your customers inbox by avoid triggering the SPAM filters.

If you trigger these spam filters, your emails will automatically get sent to the trash folder, which also keeps them from being read.

Another challenge is the copywriting part of it. Your customers are flooded with tons of email promotions day-after-day, which means your copy must stand-out from the masses.

It must grab their attention and keep their attention throughout your emails. And a great way to go about it, is by sounding like a friend.

This means that you want to sound:

  • Personal
  • Unique
  • Genuine
  • Fun to read
  • And engaging

Storytelling is also the #1 Marketing tactic for grabbing and keeping your customers attention throughout your email. However, it has to tie-in with promoting your call-to-action.

How Email Marketing works

Put simply, Email Marketing is a 4 step process:

#1: Generate traffic to your website – This means you want traffic coming into your website. You can use social media ads (at a low budget) to generate website visitors.

#2: Create a high-converting landing page – Your landing page must have your website visitors opt-in their email address — in exchange for an offer.

#4: Market quality emails- Persuasive copywriting is CRUCIAL for email marketing success. Its job is to grab and maintain your customers attention, which smoothly leads them to your call-to-action.

#5: Achieve and maintain a high open-and-conversion rate – Email marketing isn’t just about selling. It’s also about building relationships and adding value to your customers. The more relationships you build with your customers, the more successful your business will be long-term.

#3: Continue to build your email list with – The more you build your email list with quality customers, the higher your conversions will be.

Schedule a FREE email marketing consultation.