Email Marketing Guide for Magically Growing Your Business
Looking for a profitable way to grow your business?
Throughout my years as a copywriter, I’ve seen quite a few companies scale massively with email marketing.
Along with increasing their conversion rates — it continues to be their most profitable marketing system.
By applying these proven email marketing strategies, you too can reap the mind-blowing benefits of running a profitable, long-term business.
Let’s start with your landing page
Regardless of how big or small your email list is, you want to keep it growing with long-term customers.
The larger it continues to grow, the higher your chances of having a good open-and-conversion rate for your email marketing.
This is why having a high converting landing page on your website is important for collecting their emails. But in order for your landing page to convert, it must include:
- One irresistible offer – Bonuses, large discounts, e-books, PDF’s, etc.
- One big promise – How does your irresistible offer benefit them?
- One big idea – What makes your irresistible offer so unique and compelling?
These 3 components must have a strong focus on your customer’s needs, wants, and desires.
Once you have this figured out, tell them in your landing page headline and body section persuasively.
Avoid getting marked for SPAM
You can have the best-written emails in the world.
But if they aren’t getting delivered to your customers, then what’s the point of sending them?
So, the next thing you want to focus on is avoiding those SPAM filters. You can do this by:
- Avoid using excessive CAPS.
- Keeping your links at a minimum.
- Sending one email to one recipient at a time.
- And other SPAM filter avoiding strategies.
Put simply: The more emails you deliver, the more conversions you’re guaranteed in your email marketing campaigns.
Create a unique subject line
Here are a few ways to make your subject-lines appealing:
#1. Don’t sound like everyone else – ditch the “hypey salesy” approach because EVERYONE and their pet poodle are so used to it. Instead, be more casual and soft-spoken like a friend.
In other words, focus less on promoting in your subject line. And focus more on grabbing attention.
#2. Keep it short and sweet – Use initial caps (one capital letter). Try to keep it less than 16 characters.
#3 Curiosity is your deadliest weapon – Ask a random question or make a mysterious statement. It could also come from sharing a story, experience, or event — that ties into promoting your product or service.
Long Emails vs Short Emails
Now to the nitty-gritty…
Understanding the length of your emails is crucial to the success of your email marketing.
Some copywriters — I know — say that short emails are better. And some say long emails are better…
However, based on my experiences, I find that somewhere in between the middle is where you should aim.
Today, online readers have an 8-second attention span. (And the attention span of a squirrel if your copy sucks). So you don’t want to make them too long…
But on the other hand, if your emails are too short, it’s probably missing some important information.
So, aim to give your emails JUST ENOUGH copy — that smoothly gets your message across in a timely fashion!
This typically ranges between 300-600 words.
Keep in mind, that its length also depends on what type of email you want to market.
“Is it to promote my products or services?” “To promote my blogs or articles?” “Share some testimonials?” “Or to simply build a relationship with my customers?”
What the heck are you asking me for? You tell me.
If it’s to promote a product or service, between 500-600 words is a good amount. This gives you time to grab attention, introduce your product or service, talk about its features and benefits, present your offer, call-to-action, etc.
Promoting your content will likely be less than 200 words. Shorter if possible because your content is enough reading as it is. All you pretty have to do is introduce yourself, your blog/article, and give them a good strong reason to read it.
And finally — if it’s to share testimonials — your email should range between 200-500 words. Sometimes, it can be over 500 words depending on how long your testimonials are.
Make your emails sound personal
Emails that are personal grab the most attention and are the most engaging.
So show your personality with a little humor, slang talk, figure-of-speeches, and dialect.
Make it sound like a one-on-one conversation between you and them.
Just like you would if you were catching up with your childhood best friend at a 5-star restaurant.
Call to action and guarantee
Be very, very careful and precise when it comes to your call to action.
Don’t just slam them with something and say “HEY, BUY THIS NOW!”
Whatever it is you want to promote (product, service, content, etc) — you want to create urgency with an irresistible offer that has a specific deadline.
Then, you want to throw in your Money-Back Guarantee. This eliminates risk and makes them feel comfortable when making their purchase.
Timing is everything with Email Marketing
Ok. So now you have your email. But when should you send it?
The truth is, most people are too busy to read your emails.
They have jobs. Families to take care of. Bills to pay. Some of them may be in school. Plus, you can’t forget about their special “me time.”
So, you want to schedule your emails to be sent — when they can squeeze in a quick read.
As shocking as it sounds, The Experian Email Marketing Bench Study proves that the majority of people (customers) check their emails at midnight. And super early in the morning.
So, schedule your emails to be sent during these time periods — using email marketing automation tools.
Consistency is key
“Without committment, you’ll never start.
But without consistency, you’ll never finish.”
– Denzel Washington
As you continue to build your email list, you want to consistently send out profitable emails every 3 days (minimum).
This keeps your email list of customers entertained, and at the tip of their toes.
But don’t just shove your products or services down their throat. Focus on building an unbreakable relationship with them.
Create a balance. And do some A/B testing to track your conversions so you can see which types of emails are getting the most clicks.
And most importantly, add value. Offer giveaways, announce big discounts, special sales, share helpful content, collect surveys, etc.
The more value you add, the more success you’re guaranteed in your email marketing campaigns.
By using this email marketing guide, your business can reap the beautiful rewards of increased profitability and long-term growth.
Keep in mind: Profitable email marketing is a process that requires time for planning and execution. So take your time and APPLY each step in this guide.
Best of luck!
Looking for a results-driven copywriter for your business? Request a FREE consultation with KernCopy.