Because eCommerce continues to grow exponentially, you must find ways to stand-out.
This means that having effective product descriptions is a necessity converting sales. It must be engaging, unique, beneficial, and compelling.
It also involves research, brainstorming, and a USP (unique-selling-proposition) for product differentiation.
When crafted properly, it will contribute to a higher sales conversion rate.
Search Engine Optimization:
SEO is critical to the success of your product description.
SEO drives traffic through the search engines, which allows your product description to be placed in front of your ideal customers.
It requires highly searched, low-mid competitive keywords.
When using keywords, they must blend with the copy of your product description. Which makes it sound natural as your customers read about your product.
Depending on the platform you sell on, you must use keyword research tools. For example, selling on Amazon? Jungle Scout is a great keyword research tool. Selling on your website? Keyword Planner is also a great tool for keyword research.
The more keywords you use, the more traffic you generate, and the more chances you have of converting sales.
Just be sure to not use them excessively. The search engines will pick-up on this, which will automatically drop your ranking.
So, use them sparingly and effectively.
Product research involves answering these important questions:
- What is the purpose of your dietary product?
- What will it do?
- How will it help your customers better than your competitors?
- What are the benefits that your customers care about?
Your product research must also uncover why your product is the best solution to their problems. How can it go beyond, and over deliver?
Because features aren’t as important as benefits, use them as illustrations. If you have enough space, you can also include them at the end of your product description.
As you write your product descriptions, always be mindful of your ideal customer.
What appeals most to them? What do they want as a final outcome?
By having a customer-oriented product description, you keep them engaged, which will promote the chances of them purchasing your product.
It will also make a good first-impression about your company.
How a Copywriter Can Help
Profitable product descriptions require time for research, brainstorming ideas, sales strategies, and continuous optimization.
It also requires experience,creativity, and effective copywriting. In which our team specializes in providing.
We’ll help your product attract more attention, stand-out from your competitors, and help increase your sales conversions!
Regardless of what selling platform you use.