Content marketing is a great way to help your business stand-out in the dietary industry.
Think of it as a ‘natural’ or ‘organic’ way to promote the health of your sales conversions.
The best part is, it’s the cheapest, most effective form of marketing! Which also eliminates the risk of costly, unprofitable returns.
In fact, is proves that content marketing costs 62% less than traditional marketing, and generates 3 times as many leads!
In addition, It will also help build a larger audience of long-term customers, which will gradually increase your sales conversions. This comes from adding value with high-quality, useful content..
Blogs are a simple and quick way to drive traffic to your website, and promote your wellness products.
They are also great for building relationships with your customers.
After collecting highly searched keyword(s), it’s time to create an eye-catching headline, a hook, and body copy. Which comes from researching your topic, and putting ideas together as you write your draft.
While writing, be sure to use a conversational style as if were talking to a friend. The conversation has to be less than 500 words.
Prevent wasting the readers time: always be straight-forward and to the point. By doing so, it will get them to your call-to-action (which is promoting your product) much quicker. This will result in a higher sales conversion rate.
The same principles apply when writing blogs: keyword research, content research, a hook, and an attractive headline.
However, articles are much more informative (700+ words). This will require more research, brainstorming, proofreading, ideas, etc.
An article has to also be less conversational. Which means you must sound like an educator.
Because articles are more In-depth, they will generate more traffic through Google’s search engines. Allowing you to attract a larger audience of ideal customers.
However, it requires you to maintain a high level of engagement. This requires having an organized layout, using simple words, proper spacing between sentences, and making every piece of content valuable.
How a Copywriter Can Help:
In order for content marketing to be effective, it requires consistency.
Which can be difficult because it requires a lot of time, brainstorming, research, proofreading, etc (especially if it’s an article.)
This is when our copywriting team steps in and takes the load off your shoulders.
We will provide consistent, high-quality content on a weekly basis. Ensuring that you’re website will generate more traffic, and promote your products or services!
Final outcome: Brand awareness, increased sales, profitable marketing, long-term customers,