Like you, I wondered the same exact thing…”Copywriting? What the heck is that? I’m not a lawyer.”

At first, I thought it was “copyrighting”. Which is what you see on websites, and other legal documents for rights protection…

Soon enough, I discovered what it really is. And how it can contribute MASSIVE success to your business.

Its true meaning and purpose…

If you research “what is copywriting”, you’ll find all kinds of loose definitions.

Most of them are somewhat accurate. But they don’t describe its true meaning.

For example:

This definition is not really… all that accurate. It’s missing an important puzzle.

This definition isn’t really a good one.

However, it does involve writing text for marketing materials.

But it goes much deeper than this…

Here’s another example:

Now we’re getting somewhere. This example is more specific and it explains its true purpose.

However, keep in mind that copywriting is done offline as well.

It involves sales letters, brochures, and other forms of direct-mail.

Although this example is much better, it’s still missing a key point…

So… what exactly is copywriting?

That’s all copywriting is…

It uses salesmanship strategies and tactics to persuade your customers.

Whether it’s purchasing a product or service. Or taking other actions.

How does copywriting work?

Copywriting works by selling emotions.

It uses the “power of the written word” to translate emotions from using your products or services.

Take Vitamin C supplements for example:

Why would a customer ACTUALLY want Viitamin C supplements? Think about why you would want it…

Costumers buy and consume vitamin C supplements for a healthier lifestyle. Which is the emotional reason behind it.

Not because they want more energy. Or want a stronger immune system.

Although this is important to them, it doesn’t create an emotional feeling.

Why is copywriting important?

I can give you COUNTLESS reasons why it’s important. Especially as a business owner.

But lets just cover the top 3 reasons:

It generates more sales in your business.

You will market more profitably with it (higher ROI.)

Your business will stand-out with creativity in the marketplace.

Copywriting will help your business increase sales conversions and market profitably.

Ultimately, it reflects the overall value of your company.

This is perceived when customer read your website copy, product descriptions, emails, letters, etc.


Simply put, copywriting is salesmanship in print.

It is used to influence your customers to make a purchase through the use of emotions.

If put into effective use, it can grow your business, and lead to long-term profitability.

Since you’ve read this far…why not receive results-based copywriting for your business? Get started with some KernCopy!

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